RoiQ™ is our Marketing Automation, Analytics & Attribution platform. RoiQ provides Automotive Retailers, Agencies, OEMs and Regional Ad Groups with the ability build ads dynamically across every medium at the push of a button. RoiQ™ measures every impression served, scores each bid request and determines the ROI of AdSpends tied to vendor performance across all digital campaigns. RoiQ™ answers which advertising contributed to each car sold and what was the consumers online path to purchase was, coupled with the commonality across every consumers touch-points specific to the local market served.
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