RoiQ

Analytics | Attribution

RoiQ™ is our patent pending automotive analytics & attribution platform. RoiQ provides dealerships with the ability to determine the ROI of AdSpends across various digital campaigns and vendors. RoiQ answers which advertising contributed to each car sold and what was the consumers online path to purchase. RoiQ™ offers an industry first “sales match”; even if no leads were submitted or phone calls received.

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Section One Headline

By leveraging Impression/Bid-cast level data* the RoiQ™ platform is able to offer an industry first “sales match”; even if no leads were submitted or phone calls received. In addition to RoiQ’s sales match capabilities, RoiQ can give your marketing team insight in to your consumers complete path to purchase across all their devices. Essentially solving the age old adage “I know 1/2 my advertising is wasted, I just don’t know which 1/2” while providing “commonality”**

Section Two Headline

RoiQ tracks when a shopper clicks or simply views an Ad/Video across any site. (RoiQ even tracks when no ad was served!) RoiQ then captures 1000’s of data-points about each shopper while siloing event data such as emails, form submissions & phone calls. Every action is sourced, scored and dissected. Sales are then matched to consumers browsing behavior before they ever touched your website enabling decision makers to determine the ROI of your campaigns.

*Impression/Bid-cast level tracking details how ads are bid to be served to consumers across a mosaic of websites influence their path to purchase. While establishing/defining a correlation (if any) to how different users interacted with varied creative on multiple devices.**Commonality defined as the aggregating of individual browsing behaviors across the mosaic of websites to determine where individuals became part of a collective who read and/or interacted with sites and/or creative in common during user defined stages of the purchasing funnel.

**Commonality defined as the aggregating of individual browsing behaviors across the mosaic of websites to determine where individuals became part of a collective who read and/or interacted with sites and/or creative in common during user defined stages of the purchasing funnel.

Contact Us Today To Learn How RoiQ Can Help You

201-785-7647